• Tuesday, September 3, 2024

    Nike developed a versatile typeface for Olympic team kits that is legible across various sports clothing and appealing to fans. The variable font can adapt to different products with unique letter designs. This approach ensures functionality and style coherence across multiple platforms.

  • Wednesday, March 13, 2024

    Developed by brand consultancy Wolff Olins, Decathlon's rebrand aims to transform the sports giant into a "future-fit" sports brand. As part of the new positioning, the company now focuses on a sense of play and enjoyment through sports. This rebrand retains the interconnected 'C' and 'A' but introduces a darker blue and a new brand icon. The Decathlon Sans typeface has also changed with looser kerning, making it more legible than before.

  • Thursday, September 5, 2024

    Liverpool FC's new third kit showcases a seemingly ordinary design but features a unique detail: a vertically aligned Nike logo. This isn't a design error - it subtly honors the strides in women's football, merging tradition with empowerment. The iconic Nike logo, typically unchanged due to its vital historical and cultural significance, was thoughtfully reimagined in this context.

  • Wednesday, July 17, 2024

    The Brooklyn Nets has updated its brand identity, unveiling a new "Nets Thread" logo that incorporates the letters of the team's nickname to resemble a basketball hoop and net. This script logo, inspired by Brooklyn's unique style and the team's New Jersey roots, joins other refreshed logos, including the "B-Ball" logo and the "Brooklyn Arch" logo, sticking to the team's black-and-white color scheme. While potentially seen as corny, the design cleverly ties in the sport's visuals with a fresh approach.

  • Wednesday, May 8, 2024

    Nike is developing a generative AI model to design products using its vast bank of athlete data. Athlete Imagined Revolution (AIR) is a project that saw the design team create prototype shoes for 13 of Nike's top athletes based on their requests. Their preferences were translated to prompts for the generative AI models, which made hundreds of images that Nike designers then rapidly honed into single concepts using other digital fabrication techniques.

  • Friday, August 16, 2024

    The countdown for the LA 2028 Summer Olympic Games has begun. A series of vibrant and eclectic logo designs crafted by top creatives and iconic celebrities has been revealed. These logos celebrate the original talent from Team USA, each telling its own unique story that embodies LA's culturally diverse and creative spirit. The many designs mark an unprecedented approach, blending contemporary flair with the Olympics' traditional heritage.

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  • Tuesday, October 1, 2024

    The new logo for Paris Basketball has sparked a lively discussion among fans and design enthusiasts alike. Created by the Parisian graphic design studio Tyrsa in collaboration with the YARD agency, the logo replaces a more generic roundel design with a more distinctive representation that incorporates the Eiffel Tower. This change aims to establish a stronger connection to the team's identity and its city, often referred to as the "City of Light." While some critics argue that using the Eiffel Tower is a clichéd choice, others defend the decision, emphasizing that effective logo design often relies on simplicity and recognizability. The design team initially hesitated to use the Eiffel Tower but ultimately decided to incorporate it as a symbol of light, reflecting both the city's nickname and the brilliance of emerging sports talent. The logo also features a custom typeface inspired by traditional basketball fonts and Parisian design elements. Reactions on social media have been mixed. Some users appreciate the logo's identity and distinctiveness, contrasting it with the minimalist trends that have dominated branding in recent years. Others have drawn comparisons to the LA Clippers logo or criticized the color arrangement, mistakenly believing it resembles the flags of other countries. Despite the varied opinions, the rebranding effort has successfully generated conversation and engagement around the team's visual identity. Overall, the new Paris Basketball logo represents a thoughtful blend of local culture and sports branding, aiming to resonate with both fans and the broader community.

  • Wednesday, September 4, 2024

    Nike and MoMA Design Store have launched their first official collaboration series of limited-edition and co-branded products, emphasizing fitness and style. The series starts with the MoMA Nike Everyday Sock, which features the iconic Swoosh and MoMA branding. This partnership marks the first time official Nike x MoMA products have been released, despite a long-standing relationship highlighted by exhibits and exclusive releases. The collaboration will see more product drops.

  • Thursday, May 30, 2024

    The ISO's new brand system by Motherbird introduces a scalable grid called "Micro Meso Macro" for flexible communication and uses the inclusive, open-source typeface Inter. Customizable illustrations and clear color guidelines enhance diversity and consistency, maintaining the brand's equity while adding a more approachable feel.

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  • Tuesday, June 18, 2024

    Dinamo, the Berlin-based type foundry, has designed a new custom typeface named Spotify Mix in collaboration with Spotify's in-house creative team. The font aims to enhance Spotify's brand identity and user experience. This versatile, variable font blends geometric, grotesque, and humanist elements, symbolizing the diversity of Spotify's content. It is set to appear across all its platforms and marketing materials.

  • Monday, September 2, 2024

    The Paralympic Games have commenced. Its unique logo, known as the Agitos, meaning 'I move' in Latin, carries a distinct symbolism while sharing a connection with the idea of movement and unity. The logo emphasizes the dynamic spirit and resilience of Paralympic athletes.

  • Friday, April 12, 2024

    Choosing suitable typefaces and icons can improve brand recognition, enhance the overall user experience, and maintain visual consistency in a project. Pair icons with a typeface after considering the project's audience, message, and overall tone, as well as its visual style and context. Typeface and icon are so interdependent that sometimes it's worth creating an icon set from scratch based on the typeface.

    Hi Impact
  • Thursday, May 2, 2024

    WK Kellogg Co Script is a new typeface based on the signature of founder William Keith Kellogg. The proprietary typeface will be used for the company's corporate messaging, communications, website, and social media assets. It was created as a joint effort between WK Kellogg Co, advisory firm Brunswick, and XYZ and Plau-type foundries. The process of creating the typeface involved its designers looking at old Kellogg's ads and painted signs from the early 20th century.

  • Friday, May 31, 2024

    The Euro 2024 logo is a vibrant design packed with clever Easter eggs, from the 24 colors representing participating teams to the shape mirroring Berlin's Olympiastadion roof. Each host city has its unique emblem showcasing famous landmarks. Developed by VMLY&R, the branding celebrates diversity and aims to make everyone feel welcome throughout the tournament.

  • Wednesday, October 2, 2024

    Onsite Mono and SemiMono are innovative typefaces that merge technical precision with stylistic flexibility, enhancing the Onsite typeface family to meet contemporary design needs. Typography is a dynamic field, continuously evolving to expand the ways in which communication and expression can be achieved. The introduction of Onsite Mono and SemiMono marks a significant development in this journey, drawing inspiration from notable 20th-century typefaces such as DIN 1451 and Eurostile. Onsite Mono is characterized as a fixed-width typeface, where each character occupies the same horizontal space. This uniformity is essential for applications that require clarity and alignment, such as coding and data visualization. The design features square counters and clean lines, which contribute to its industrial aesthetic and enhance readability. In contrast, Onsite SemiMono serves as a bridge between monospace and proportional typefaces. It retains the technical elements of Onsite Mono, including extended serifs and crossbars, while introducing proportional spacing and kerning. This combination allows for a more natural reading experience, offering designers the advantages of both technical precision and visual appeal. Both typefaces come with a diverse range of weights and styles, ensuring they can be seamlessly integrated into various projects, whether they involve technical manuals, websites, or branding initiatives. The versatility of Onsite Mono and SemiMono provides designers with a rich array of typographic options to explore. The challenge of balancing form and function in typeface design is ongoing, and Onsite Mono and SemiMono represent a notable advancement in this area. Their unique blend of technical charm and flexibility positions them as valuable tools for creatives across different disciplines, inspiring innovative approaches to modern communication. For those interested in exploring these typefaces further, a PDF specimen is available for download, showcasing samples of every style, character sets, OpenType features, language coverage, and licensing details. This resource serves as a comprehensive guide for designers looking to incorporate these typefaces into their work.

  • Friday, July 19, 2024

    Coca-Cola's new cans for the 2024 Paris Summer Olympic and Paralympic Games feature a design with two arms locked in an embrace, symbolizing hope and inclusivity. This innovative packaging aligns with Coke's branding strategy, suggesting a visually unified presence in Paris during the event. Critical to successful brand activations, these cans exemplify thoughtful design in sponsorships.

  • Wednesday, September 11, 2024

    High-quality fonts have hidden features like variable axes for customizing appearance, stylistic alternates for different letter variations, swashes for decorative accents, and multiple numeral styles. Each of these features can be accessed using CSS properties, as shown with examples throughout this article.